Myth: If I monitor my primary NAICS I will find winnable opportunities.

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We have been working through the sample intelligence, to download, click the following links:

Market Intelligence Overview Video- 3 Min 44 Sec

STEALTH Tactical Intelligence – SAMPLE EXCEL.xlsx

STEALTH Tactical Intelligence – SAMPLE.pdf

So, you are monitoring NAICS for your company right?  Well, it is a virtual certainty that you are missing some really lucrative opportunities.  Let’s look at the top NAICS codes for tactical gear and see where it shows up…

336992 MILITARY ARMORED VEHICLE, TANK, AND TANK COMPONENT MANUFACTURING

315999 OTHER APPAREL ACCESSORIES AND OTHER APPAREL MANUFACTURING

922120 POLICE PROTECTION

Most tactical gear folks don’t even look at 336992 because they are not thinking of where the gear is being used. Also, take a look at 315999- this is an “other” category and there are several that are important in the tactical gear space. Take a look at the Excel file and click the “NAICS” tab. You will see that all three of these NAICS account for about 51% of the total spend ($5 Billion) but only 25% of the number of contracts.

This means that the other $5 Billion is split between 453 other NAICS codes like $58 Million in 561210 FACILITIES SUPPORT SERVICES and $27 Million in 315211 MEN’S AND BOYS’ CUT AND SEW APPAREL CONTRACTORS and most of these are less than $150k per contract. Now that is a sweet spot!   How and why does this happen? It happens either because the contracting officer doesn’t know what to do with the opportunity or he/she has a preferred vendor and doesn’t want 25 responses (especially for smaller projects). Either way, it is benefitting a select few federal vendors and you are not one of them.   NAICS anomalies happen in every area of the federal government in every industry because it helps minimize the competition. Your best customer doesn’t want 25 responses any more than you want 25 competitors. Take a look at your competition (see pages 56, 60, 67 for their NAICS wins) and then you can understand how you can do it too!   NAICS Myth: BUSTED

 

Find Dave

David Lowe

CEO at isiFederal
Dave works with companies by incorporating best-in-class business practices like targeting your best customer (customer segmentation intelligence), “Top-Down” sales training and sales management. He builds his practice on the principle of doing the right thing for others--all the time.

Personal “bests” include booking $11.8 Million in new private and government business in 18 months (from cold calls) and managing sales representatives to close ratios of 85% (in cell phone sales).
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in Bidding Basics, Developing Your Federal Strategy, Federal Contracting, Reaching Your Buyers, Understanding Your Market by David Lowe 1 Comment
About the author: David Lowe

Dave works with companies by incorporating best-in-class business practices like targeting your best customer (customer segmentation intelligence), “Top-Down” sales training and sales management. He builds his practice on the principle of doing the right thing for others--all the time. Personal “bests” include booking $11.8 Million in new private and government business in 18 months (from cold calls) and managing sales representatives to close ratios of 85% (in cell phone sales).

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